Pasta with heart-healthy omega-3 fatty acids, normally found in fish. Probiotics in salsa. Soda with vitamins. Ketchup with additives to aid in digestive wellness. Even marshmallows infused with skin-boosting collagen.
Functional foods—also called fortified foods—refer to “designer foods or ones that have been modified to incorporate nutrients they wouldn’t normally contain for a specific health purpose.”*
Want more information about Biotta’s all natural juices? If you’re a consumer and want to know where to find our juices, click on the beet juice icon on the right. If you’re a retailer that already carries our juices, click the carrot juice icon to be included in our retailer directory. If you have any other questions, just email us.
*www.msnbc.msn.com/id/17722342
**http://online.wsj.com/article/SB124267976477131801.html
Functional foods—also called fortified foods—refer to “designer foods or ones that have been modified to incorporate nutrients they wouldn’t normally contain for a specific health purpose.”*
Consumer Reaction
These foods abound in our supermarkets and consumers are eating them up—literally. In 2008, functional foods made up a $30.7 billion market, according to the research firm Packaged Facts. And that number is predicted to grow by 40% over the next five years.**
When 1,000 consumers were surveyed by the International Food Information Council Foundation in late 2005, 83% of respondents said they were interested in learning more about foods that offer health benefits beyond basic nutrition.*
Fortified Foods Are Not New
When was the first fortified food introduced? In 1924, iodine was first added to salt in Michigan to help reduce the prevalence of goiter in that state. Soon, the success of this measure led to voluntary iodization in the entire country. And we’ve been buying milk fortified with vitamin D since the 1930s to prevent rickets.
Are Fortified Foods Worth It?
But can you have too much of a good thing? That’s the question that comes to the forefront when talking about fortified/functional foods. Cynthia Sass, a spokeswoman for the American Diabetic Association, said, “The idea of a supplement or fortified food is to fill a gap, to bring a person up to the recommended intake. If you’re already at the recommended intake, it’s not going to do anything for you. It may work against you.”* Exceeding recommended doses of vitamin C, for example, can cause diarrhea, upset stomach and kidney stones.
Consider All-Natural Biotta Juices
While functional foods can be helpful, what better way to get your vitamins and minerals than the natural way? With Biotta, you can get the full amount of your fruits and vegetables with 100% organic fruit and vegetable juices. We offer a wide variety of vegetable juices: Beet Juice, Carrot Juice, Celery Root Juice, Potato Juice, Sauerkraut Juice, Vegetable Juice Cocktail and Breuss® Vegetable Juice. Fruit juices include Bilberry Juice, Elderberry Juice, our Breakfast Juice Cocktail and Energy Drink.
These foods abound in our supermarkets and consumers are eating them up—literally. In 2008, functional foods made up a $30.7 billion market, according to the research firm Packaged Facts. And that number is predicted to grow by 40% over the next five years.**
When 1,000 consumers were surveyed by the International Food Information Council Foundation in late 2005, 83% of respondents said they were interested in learning more about foods that offer health benefits beyond basic nutrition.*
Fortified Foods Are Not New
When was the first fortified food introduced? In 1924, iodine was first added to salt in Michigan to help reduce the prevalence of goiter in that state. Soon, the success of this measure led to voluntary iodization in the entire country. And we’ve been buying milk fortified with vitamin D since the 1930s to prevent rickets.
Are Fortified Foods Worth It?
But can you have too much of a good thing? That’s the question that comes to the forefront when talking about fortified/functional foods. Cynthia Sass, a spokeswoman for the American Diabetic Association, said, “The idea of a supplement or fortified food is to fill a gap, to bring a person up to the recommended intake. If you’re already at the recommended intake, it’s not going to do anything for you. It may work against you.”* Exceeding recommended doses of vitamin C, for example, can cause diarrhea, upset stomach and kidney stones.
Consider All-Natural Biotta Juices
While functional foods can be helpful, what better way to get your vitamins and minerals than the natural way? With Biotta, you can get the full amount of your fruits and vegetables with 100% organic fruit and vegetable juices. We offer a wide variety of vegetable juices: Beet Juice, Carrot Juice, Celery Root Juice, Potato Juice, Sauerkraut Juice, Vegetable Juice Cocktail and Breuss® Vegetable Juice. Fruit juices include Bilberry Juice, Elderberry Juice, our Breakfast Juice Cocktail and Energy Drink.
Want more information about Biotta’s all natural juices? If you’re a consumer and want to know where to find our juices, click on the beet juice icon on the right. If you’re a retailer that already carries our juices, click the carrot juice icon to be included in our retailer directory. If you have any other questions, just email us.
*www.msnbc.msn.com/id/17722342
**http://online.wsj.com/article/SB124267976477131801.html
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