Do you ever get confused when you look at labels? Juice labels, for instance, can sport many terms, including “fresh squeezed,” “from concentrate,” “100% pure,” “fresh frozen” and “not from concentrate.” What do these labels tell you about the quality of the juice and exactly what you are buying?
The Food and Drug Administration offers these guidelines:
• "100% Pure" or "100% Juice." This label guarantees that the product is 100 percent fruit juice, complete with all its nutrients. Only 100 percent juice can be labeled "juice." If a bottle contains mixed juices, it can only be labeled "100 percent juice" if each of the juices added to the mixture is, itself, a 100 percent juice.**
• "Cocktail," "Punch," "Drink," "Beverage," “Blend,” “Sparkler.” If you see these labels, you know that the products are diluted, containing less than 100 percent juice. They often have added sweeteners. These products might contain as little as 10 percent or as much as 99 percent juice. The rest is water or added sweeteners. Check the label to find out how much juice such products contain. As with all labels, ingredients must be listed on the label in order of volume.**
• "Fresh Squeezed Juice." This label means the juice has been squeezed from fresh fruit. It is not pasteurized and is usually located in the produce or dairy section of the grocery store. Be cautious about offering non-pasteurized juice to children, older adults or others with compromised immune systems.
• "From Concentrate." This label tells you that water has been removed from whole juice to make concentrate; then water is added back to reconstitute to 100 percent juice or to diluted juice such as lemonade. When water is added back to the concentrate, the product is labeled "reconstituted" or "made from concentrate" and has the same nutrition profile as the original juice. "**
• "Not From Concentrate." This juice has never been concentrated.
• "Fresh Frozen." Juice with this label has been freshly squeezed, packaged and frozen without pasteurization or further processing. It is usually sold in plastic bottles in the frozen food section of the grocery store and is ready to drink after thawing.*
• “Fortified.” “Fruit juice is sometimes enhanced with nutrients intended to provide health benefits because juice is convenient, has good flavor, and is inherently associated with good health. Juices may be fortified with extra vitamins (such as vitamin C), minerals (such as calcium), cholesterol-lowering sterols, and, increasingly, omega-3 fatty acids. Such juices may be a good idea if they're fortified with nutrients you don't obtain enough of in your normal diet.”**
Biotta juices are 100% organic, not made from concentrate. Since our company began in 1957, we’ve been committed to using only the finest organically grown fruits and vegetables. Every fruit and vegetable we use is grown in chemical-free, fertilizer-free and toxic-free land—land that has been organically farmed for more than half a century. All of our fruits and vegetables are vine/field-ripened and are selected using the highest standards in relation to flavor and content.
Biotta takes great care to protect the natural wholesomeness and taste of all our ingredients. Instead of pressing the fruits and vegetables, which can cause some loss of nutritional value, we use a decanting process of centrifugation to pull the juice out. Then, we pasteurize the juice at low heat levels to retain the high nutritional value, bottle our juices in recyclable glass bottles for full flavor retention, label and send. No other company takes more care to deliver a 100% organic product.
Here is how Biotta’s Juices stack up:
100% JuiceBeet Juice
Carrot Juice
Vegetable Juice Cocktail (in this case, the 'cocktail' denotes a blend of vegetable juices)
Bruess® Vegetable Juice
Celery Juice
Sauerkraut Juice
Potato Juice
Fruit juices are typically too tart or strong to consume at 100% juice. Therefore, we blend our organic fruit juices with other juices as well as tea extracts to make them more palatable.87% Juice
Energy Drink
74% JuiceBreakfast Juice
70% JuiceElderberry Juice
Want more information about Biotta juices? If you’re a consumer and want to know where to find our juices, click on the beet juice icon on the right. If you’re a retailer that already carries our juices, click the carrot juice icon to be included in our retailer directory. If you have any other questions, just email us.
Note: Biotta juices are not intended to diagnose, cure or prevent any disease. We are not medical professionals and are not in a position to provide any medical advice. We recommend you contact your physician for a dietary regimen specific to your needs.*
http://extension.osu.edu/~news/story.php?id=2081**
http://www.cnn.com/2008/HEALTH/diet.fitness/06/11/cl.antioxidant.juices/index.html